Legal and Ethical Codes of Newspapers

Journalism ethics and legal codes include taste, decency and acceptability. one of the legal issues are libel: stirring up hatred. Excample of a libel case would include what had happen to Sheryl Gascornigne, the papers had spreaded lies about Sheryl and she took them to court. It made her life hell and eventurally she won the case and the papers declared that they lied about all the stuff about her. As for the invastion of privacy it is covered by loads of laws, codes and ethics, like the invastion of the Dutchess of Cambridge, when they took pictures of her in a bikini, while on hoilday with her husband Prince William, leaving the Royal Family in an outrage, but it was soon sorted out. Because such things as this is against the journalists code of conduct, which are there for a reason, if you go against the rules of the land and the code of conduct, not alone will you get into trouble but so would the Newspaper.

In News Selection, it is the journalist job not to include the things that are breaking the rules. Whatever they write will go to the editor. The news selection that goes on the front and inside the newspaper is based on the editor's personal and professional judgment. If they don’t' like what has been written by the journalist, for example if it's racist or it would upset someone traumatically, the editor may just disregard it.

It is the same with Radio and News on TV, some of the topics you may just have to tread carefully.

Political Alliances of Newspapers

The Financial Times has been the last newspaper to join the army of the Conservatives during the latest general election, alongside half a dozen other papers including the Daily Telegraph and the Daily Mail. Whereas The Sun had declared its allegiance to David Cameron last year in Semptember . The Guardian had asked people of their opinions, where The Observer had come out of the closest and sided with the Liberal Democrats, which could end up being their strongest election yet, but only time will tell. Meanwhile, The Independent is said to have had a tactical voting to keep the Tories out of the main/head seats, in the hope of a Liberal Democrat/Labour fight.

The questions that has been asked when it comes to Political Alliances of the Newspapers is ' "Which way have the national newspapers swung in previous general elections? Do they have an influence over voters and have they flipped their votes according to the issues of the day, or stuck with the political party most closely representing their reader demographics?" ‘but it has been argued, god knows how many times over the years.

Documents have said to 'exsist', which has been taken from the British Political Facts books by David and Gareth Butler which shows a 'mixed' picture, much like a collage of loads of different pictures coming together. The Daily Telegraph is Conservative all the way and has been backing them at every single general election since back in 1945, unlike the Daily Mail and the Daily Express, who have said to have only stayed with them once since then.

The Daily Mirror has no hesitation in backing up the Labour Party though, they have supported by them, since about the post-war years. The Sun is very likely to predict winner of general elections luckily enough, though the Sun has backed up the winning party since 1979, only time will tell if they continue to suck up to the winning party.

Market Research

I did a questionnaire as part of my 'Market Research' and put the results into charts.


This pie chart shows the ages that took the questionnaire.

Blue: shows the most number of people aged 13-18.
Red & Green: shows the number the same amount of people from different age groups aged 19-25 and 45+ taking the questionnaire.


This chart show the number of male and females that took the questionnaire. There being more females then males.

This chart shows that the most people who filled in the questionnaire are in Junior High or High School (in Red), followed by people in College (in Blue), then the least amount being unemployed/non-student (in Green)

This chart show which ones have answered with the same answers when asked 'What do you think about this poster?', 2 answered with 'I like it, it's mysterious' and 2 with 'I like or rather wicked but needs more detail', where the rest all answered with 'I like the less is more' 'Dull and boring' or 'It's intriguing'

This chart shows that when asked 'What stands out  about this to you?' 6 answered with the red writing on the black background, where the reminding 1 person answered with 'It's rather spooky'

This chart shows more people answering 'Yes' when asked 'From first impressions, would you watch this film?', whereas less have said 'possibly'.

This chart shows that a great deal of the people who took the questionnaire, answered 'Yes' to the question 'From first impression, do you think this is would be your type of film?'

This pie chart shows that each one had their opinion, when asked 'From looking at the poster what type of genre do you think it would be?' each one said 'Horror/Thriller' 'Horror/Supernatural' 'Horror/Romance' 'Thriller' 'Horror' 'Romance' and 'Action'

How my research will influence my work

After doing a questionnaire of my movie poster, i have come to realize, that everyone is different and have their own opinions, some may like it, some may not, some might find it intriguing or mysterious, some may find it dull and boring. But no matter what you do in life, there will always be critics, you take their opinion into consideration, some might say what seem to be horrible things, but it has made me realize that i can do a little be better, or that i can make my poster just that little bit more interesting. I admit that my poster is a little bit dull and boring, but what i have to remember is that it's just a first poster, a teaser, the next and second one will be a bit more interesting with a bit more information.

I think that a little bit of research can influence your future work a great deal, it may not be what you expect or what you may want to hear, but it's there to help you and to better you and your work, to help you to your full potential.

Target Audiences

Each Newspaper as it's own individual audience, some may have different sections for different people. The Sun Newspaper for example, i would say it was for people aged between 16-24 and 25-34, middle class to skilled manual workers, maybe even housewives. The Sun has a page three girl and a sports section for men, for ages between 16 and 24. It has it's section involving what all the famous people are up to, events like the Grammy Awards etc. for 16 to 24 year old girls, as well as reporting any news for mothers and housewives, like of recent with the whole meat situation, that has horse meat, and the incident with the fox and the baby, as well as having advice columns.

whereas The Guardian is more for the educated people, who wish to know more about the economy, as well as education itself, it does however show stories of famous people, but are not big stories or will make front page as if would in papers such as The Sun or The Mirror perhaps, it's informative and straight to the point, i would more likely see business people or University students between the ages of 24 and 44 more likely to read it

Film Questionnaire

Name:

Age:

Course Attending (optional):

What do you think of this poster?



What stands out about this poster to you?



From first impressions, would you watch this film?



From first impressions, do you think this film would be your type of film?



From looking at the poster, what type of genre do you think it would be?



Do you think this poster gives off the illusion, of being a particular genre, only to be the opposite?



Do you like the lay-out and the way this poster is presented?

https://docs.google.com/forms/d/1MxuyeNtQuzXxbm_LU4dAuGZ9Mp8Dj-wP9KLJWUV-dqg/viewform

This is the finished (first) Poster

In making my poster, i tried to use as many of the tools (as shown above) I started off with a white background to begin with. 300 by 500.

Picking the paint brush, I made it the right size and glided it over the white background turning the backgound black

 

For the title I opened a new window, but making sure not to get rid of the first one, and made the title red and put 'Something Wicked This Way Comes' as part of the first and teaser poster, as not to reveal the title of the film just yet

Here are two screen shots of both background and title, so that way i can flick back and forth to both and to combined the pair.

Here are the results of the finished first poster, it will change over time, maybe not by much, or maybe by a lot. only time will tell.

Photoshop: How To Guide

this is the controls of Photoshot, this will help you with, brush, pencil, eraser size so you can get the right size and right type, not mess up your whole poster. It is also useful for font sizes, text styles, as well as other controls.

This is where your poster history sits, as well as contrast, colour, adjustments, styles etc. which is useful if you wish to make your poster, darker, lighter, softer in colour, heavier in colour etc. It also has a tool to change the background and have a design to it, it has levels and curves adjusters if need.

All these are tools you can use to create and make poster look spectacular and professional, it has tools from paint brush to chop, zoom to text, colour changing to eraser, which all come in handy to help create those little things and even erase if you make a mistake.

if you wish to take a screen shot, hold down Shift - Cmd - 4, then hover the curser over the desired area.

This is just some of the images of the tools of photoshop, so people get a glimpse of them.

This is the Brush tool, if you click on it, it will give you a few options, so I went with the 'Brush Tool' at the top of the list. and played with a few effects on. The effects are shown below.







It starts off with a size 13 brush stroke (at the far left) then with a size 43 next to it, giving that thick and more blurred effect. Next up is a pen effect at size 43 which gives it that thickness with shredded and tattered at the end. Next to it is the same effect in a size 13, which gives it a more smooth and refined effect. Last but no least, we have a charcoaled effect first we have it in a size 13, which gives off the chalky and dusty effect, where as the size 43 (far right) gives off a more refined look with chalky, dusty ends.

The Quick Selection Tool can be used to create a good way to get rid of all those areas that you don't want or need which can be seen on right hand side of the picture of the German Shepherd below, but on the left hand side of the picture you can see The Lasso Tool, being used and more messy looking to used, specially if you are wanting to create a professional looking picture.

The Path Selection Tool, can be used to move objects around the picture, much like is the in the picture of the German Shepherd below, it gives you the chance to put them in other places that may be perfect for their pose. But with this picture i simply toyed with, to simple show you as some form of an example.

The Blur Tool, can be used to blur things together to make them combined or to take that sharpness of an object to make it look more softer. much like what I have done with the German Shepherd's fur on his chest  and leg, as well as with his ears.

with The Crop Tool, you can cut the picture and make it a lot smaller and able to work on the object wanting to use for your professional picture. Like what i have done with the German Shepherd picture.

This is the layer menu, with a long list full of things to do with the layers on your poster, whether it is to create a new, duplicate or delete a layer.










I have fool around with a few layers on this picture and moved
them around, but no matter where i moved the layers, it has only made the picture just that bit darker. Which if you look carefully, you can just about make it out.

On this picture I went through the filters and placing a few on the picture, but only a few are visible. I used Distort, Noise, Pixelate, Sharpen and Stylize.

This is a picture is of The Colour Swatch, you can pick as many colours as you want and name them, once you clicked 'ok' on whatever colour you have chosen it, will appear in the top right hand corner, ready and waiting for you to click it.

This is a picture of Image Size, you can have the size of the picture to however you want, in height, width and resolution.

With resolution it can change the appearance of your picture.  For example the picture below was very poor in resolution at number 2 and as a result it has become very bad on it's quality but would be a very small file. But if you would change the resolution not alone will the file size become much bigger but the quality would become much better.

The picture below of the German Shepherd is on 500 resolution and is still very visible and but shows the pixels

This picture of an icon that changes your screen mode, it changes the size of the screen.

This is a picture is of the references better known as RGB, CMYK and GRAYSCALE

The pictures below show RGB (Bottom Right) and GRAYSCALE (Bottom Left). RGB is good if you want your picture full of colour and life. But GRAYSCALE is good if you want to give your picture a unique look to them.

This picture is of a file size of the main picture I have used while making my Photoshop: How To Guide.